Sales behaviors & techniques

Building a sales strategy.

The programme offers participants a complete sales training, preparing sales representatives in building their complete sales strategy, from first contact to closing the sale.

Duration:         3   Days

Participants:  6 –  12

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Who should attend?

Experienced, professional consultants as well as specialists who are intended for future customer contacts.

Course objectives:

Participants know the most effective sales techniques, gain confidence when meeting their clients and are therefore more easily able to convince them.

Course contents:

Day 1

  • Sales strategies
  • My inner attitude
  • Questioning techniques and active listening

Day 2

  • Introduction to verbal and non-verbal communication
  • The 7 phases of selling

Day 3

  • Objections and excuses
  • Strategies for the sales contract
  • Persuasion – conclusion – follow-up support

Special situations when dealing with customers

Course Methodology:

Combines and connects theoretical input with intensive practical exercises and role training, supported by audio and video recordings for analysis.